Firstly, the obscured masthead suggests that the magazine is less intent upon drawing in new readers rather than sustaining a consistent audience. I think this because if an institution's primary goal was to promote the magazine, the masthead would be very imposing and visible, whereas the fact that it is not highlights that it's relying on the audience to already know.
The image is framed between a mid-shot and a close up in order to reinforce the statement in the main cover line 'This is Chris Stapleton.' From it we can infer that the picture is depicting the artist in his true image. Another connection with the cover line is that 'dark horse' is a pun on the lifestyle and culture of cowboys as well as being a hidden talent. Additionally the hat, beard and leather waistcoat all share the stereotyped association of the West and of the country genre. Having the artist gaze out into the distance gives the cover an almost philosophical approach, as if the contents will tackle many emotive themes.
An alternative interpretation would be that 'Chris Stapleton' is unaffected by his media attention, and portraying him in a location and manner complicit with his heritage shows that at heart he simply seeks to bring his fans music he loves making.
Beige and lilac colours offer comparison to simplicity and relaxation, and the blurred lilac backdrop suggests that the sun is about to set. The lack of an invasive font and size of the cover lines shows that it doesn't want to appear to be desperate by trying to attract an audience.
Quite subtly, the CMA awards advertisement shows that the magazine has connections with famous institutions, and thus has greater credibility with the support of a recognised event. It helps to boost faith in the magazine knowing that it keeps up to date with the industry as well as the rural music.
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