General Conventions of a Double-Paged Spread

There are many issues with reviewing the conventions of a double-paged spread because they are always unique and so they don't adhere to one specific style or design. Therefore I am not going to use an image as an example because it will not cover all of the variations I want to discuss. 

1. Celebrities will usually feature on a double-paged spread to highlight their importance. This means that their photograph will be large and imposing to entice the reader and signify their impact on this particular issue.
   
   
2. Quotations from the article are also selected and presented by the picture because it will usually be engaging or shocking to make the audience read into the context of the statement. In some cases the quotes are used as the headline to personalise the article and make it seem like the celebrity are in control. If the double-paged spread is focusing on a celebrity, then their name will also be broadcasted in large to accompany the image.
   
   
3. The headline tends to 'bleed across' the double page to show synchronisation and consistency.
   
4. Other images help to break up the text and offer further insight into the context of the article.
   
5. Much like in a newspaper, standfirsts are common in any article as a way of introducing the topic with a few key facts embedded into a brief summary. This is included to alert fans to the general tone and content before they commit to reading the entire article.
   
   
6. The text tends to be a standardised size of around 11 and will follow the same font throughout. As well as this, the use of columns is used to suggest formality and give the article more structure. All double-paged spreads will include a drop capital to indicate to the reader where the article starts, which will usually be underneath the standfirst and headline.
   
   
7. The image will often be placed on the left so that it is the first thing we see when we turn the page, but it is also not uncommon for the image to cover the entire double page, and only include one or two columns of writing. This stresses the aesthetic significance of the subject in a creative or simple style.
   
   
8. In a magazine, the style and tone of the writing is informal because it relaxes the reader and engages them on a more personal level.
   
   
9. The colour scheme will often retain some similarities to the theme of the overall magazine, however it will additionally adopt a unique style to allow it to stand out. Colour is essential in creating connotations of genre. 

Like I stated before, not all of these conventions will be present in every double-spread, so when I start to design my own I will have a lot of creative freedom.