The King Ed's magazine cover evokes a sense of positivity in the reader. The main image draws attention to the cheeriness of the pupils and suggests a casual formality, linking to how the magazine is designed 'By students'. In addition, the diversity in race and fashion shows how the audience is not limited to one specific demographic, just students in general. This casual formality offers suggestion as to what the content will be like, since it was written by students we can infer that the tone and register will reflect the youth and energy of adolescence.
Within the main image, there is an underlying ideology reflecting on community or teamwork. This is shown through how their body language depicts them as leaning on each other, a symbolic reference to support and keeping each other up. The mixture of gender and cultural background also excludes the idea of racism and sexism, instead focusing on how community is based on devotion and behaviour as opposed to background.
Variation in font and colour symbolises the differing articles and areas covered within, whilst also not appearing boring or repetitive. The articles which seem less formal, like 'Exhibitions Without Inhibitions' appear to adopt a more creative font in order to represent the nature of the article, whereas 'A World of Travel, Training and True Friendships!' has a more formal appearance, suggesting that the cover line embodies a more serious article inside. Despite using a simple colour palette, the writing is complimented by the colour of the picture, enhanced by the range of fashion and natural structures in the background. Where the text does use colour, it tends to maintain a light and not distracting shade so as to not divert focus from the main image. As well as this, the masthead is positioned at an obscured angle and thus further implying that the magazine has an informal tone, since most formal magazines tend to keep an organised structure and layout. The masthead is also a shortened version of the full title, 'King Ed's' appears as a nickname which relates to the youthfulness of the publishers.
The selling line 'By Students-For Students' is the giveaway towards audience. The blunt statement as well as the double use of 'students' helps to stay concise and deliver abrupt information. This tells us in four words both who the publishers are as well as who it is for, whilst the hyphen adds a rhythmic pattern to how it sounds.
And although it seems informal, the magazine does preserve a sense of intelligence through the 'Student Guide', which would offer insight into 'adjusting to student life' . This implies that the student magazine is still devoted to lending advice to readers, which as a result establishes a trusting relationship between reader and author.
Finally, the reference to King Edward's College at the bottom of the cover acts as another selling line, but this time on a more professional perspective. 'Get inspired, Get involved, Get the most out of King Ed's' could almost be seen as a slogan, and the verbs 'inspire' and 'involve' omit a sense of commitment and community. This is placed to make the reader acknowledge that the establishment is still in collaboration with the magazine, and that the actual King Edward's College still has overall dominance over production. This is solely included to create the idea of hierarchy and authority.
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