This was the point where the cover would really start to appear succinct. I selected a selling line 'Connect.Cooperate.Create.' The use of alliteration makes the message clear, blunt and fluent, whilst the meaning of the words acts as a progression from meeting people (connect) to working with them (cooperate) until finally you produce outstanding results together (create). The yellow colour choice was intended to continue to represent the natural world as well as provide a contrast to the green and blue already striking out.
Also shown in the print screen above is the addition of a secondary image. In my flat plans I thought it would be best to include a couple more images in order to give the cover visual variation, but upon pasting the new image onto the cover I decided that it would appear too unfocused. The image I chose was one that balances the idea of success by stating information about the sixth form, which meant that it gives the audience a representation of part of the interior. Since it depicts the lobby, anyone reading will find it inviting and captivating.
The problem I faced was sizing and placing the image. Originally I had wanted to situate it in the bottom right, but when I tested this it was too concealing of the subject in the main image. Therefore I realised that I needed to place it on the left to balance the focus on both sides of the cover, which meant moving the barcode. Although before I stated that I wanted to keep the barcode landscape in order to look orderly, upon reflection it looked too correlating with the secondary image in a flat position and so I rotated it 90 degrees to appear less imposing.
The cover lines were a tricky process. I wanted to give the main cover line a stand out impression, the predominant importance. Therefore I placed 'EXCLUSIVE' above to convey urgency. Selecting the content needed to be relevant as well as engaging to a sixth former. For me personally, starting sixth form was a very disorganised period that required a serious increase in attention as well as preparation. For this reason I decided that the main focus of my sixth form magazine was going to be organisation, since the main image also depicts this concept. The idea that 'students reveal the secret' creates anticipation and so I thought it would be a suitable way of creating intrigue amongst my target audience.
I embodied the cover line in a background box that supports the colour of the border, creating the impression that the cover lines are protruding from the borderline.
Depending on the overall look, I might alter the font and colour of the second cover line. I chose to include a quotation 'Sport should be compulsory in further education' because it makes the reader think about this opinion and sparks debate. This encourages the audience to read further because it is personally relevant to them and also the cover line is not too informative to provide the whole story.
It may be hard to visualise here, but the idea behind this quote was to support the secondary image. In order to complement the first two cover lines, I thought I would space the third one out and link it with the image. The rhetorical question 'Is our sixth form best for you?' offers a neutral debate that emphasises to the audience that they have the pupil's best interests at heart. The thought that 'former pupils offer advice' carries the implication that the article is neutral and has been written by pupils with first hand experience in the matter.
This concludes my work for today, and I intend to have one more session on Photoshop to fully complete my design.
No comments:
Post a Comment